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Posted : Sunday, June 09, 2024 09:01 AM
Job Type
Full-time
Description
We are looking for a motivated and experienced Marketing Database Manager to join our team! The successful candidate will be responsible for planning the execution of all marketing projects including setup, creation, and oversight.
The primary focus of this position is the strategic development and execution of targeted marketing efforts across all channels.
This position will also identify and evaluate new data-driven business opportunities and provide revenue-generation suggestions and guidance.
This position will collaborate extensively with the marketing team and other internal stakeholders to ensure goals are met.
If you are an organized individual with a passion for marketing and data, this is the perfect role for you! Essential Duties and Responsibilities: Directs centralized data analytic efforts; including the development of new thought processes, analytical perspectives, and objectives.
Develop marketing programs and campaigns that build rated customer base, increase response rate and maximize incremental revenue and ROI.
Set segmentation and reinvestment standards based on observed performance and budgetary guidelines.
Develop and monitor efficiencies of all Direct Mail processes including list assignment, creative, proofing and expense.
Develop and present all monthly analytical reports pertaining to the Database Marketing function.
Establish short and long term goals for the Database Marketing function.
Provide analytical needs for any internal or external market research that may be conducted.
Responsible for evaluation and reporting on the reinvestment matrix including Tier benefit design and reinvestments, point/comp earnings and delivery, discounts and any other reinvestment mechanism to ensure maximum ROI.
Responsible for maintaining knowledge of new systems, vendors or technologies pertaining to the Database Marketing function.
Assist in the preparation of the RFP process for each of the Database Marketing vendors including such areas as print, e-mail, SMS, and promotional products.
Oversee the day to day performance and responsibilities of Database Coordinator(s).
Other duties as assigned.
Requirements Education and Experience: Bachelor’s degree in Marketing or other relevant field or at least a minimum of five (5) years’ experience in database analysis and database marketing required.
Four-year degree with a quantitative focus is preferred.
Appropriate experience of 5+ years with an analytics role required.
Minimum of three (3) year managerial experience required.
Ability to compile, analyze, and report on relevant data in business unit user-friendly terms.
Ability to build models using available data and methods.
Must have the ability to independently handle projects from inception to completion including: define, gather and analyze data, draw conclusions, written and/or verbal communication of results using analytical knowledge and techniques with an understanding of business practices.
Solid leadership skills with the ability to coach and teach.
Advanced knowledge of relational database query tools with specific knowledge of COGNOS and CMS functions preferred.
Knowledge of Microsoft office products with advanced knowledge of Excel and Access.
Certificates, Licenses, Registrations: Class III Gaming License issued by the Washington State Gambling Commission.
Must have valid Washington State Driver’s License.
Must be at least 21 years of age.
How to apply: Please include a cover letter explaining your interests and qualifications.
Please note that candidates who do not include a cover letter will not be considered for this position.
BENEFITS: Benefits begin on the 1st day of the month following your hire date, even if you start on the 31st of the month.
Low Cost Medical and Dental Plans Vision HRA 401K with a company match of up to 6% Vacation/Holiday/Personal/Unpaid/Sick Leave Options FSA – Medical & Dependent Care Employee Assistance Program AFLAC Free Meals while on Shift Community Vendor Discounts Tuition Assistance Training and Career Development Programs Employee Discounts across Property You can play 18 holes of golf for $50 You can play 9 holes of golf for $30 15% discount at the Pro Shop 25% discount at the Spa 15% discount at all restaurants 50% off childcare at the Squaxin Island Childcare Center 6 wks-5 years ($500-month infant care) LCCR will pay for your gaming license! Plus More!!! To learn more about working at Little Creek Casino Resort, visit: https://littlecreek.
com/careers/ LITTLE CREEK CASINO RESORT VISION AND MISSION EXPECTATIONS: Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.
Little Creek Casino Resort is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary Description Based on Experience
The primary focus of this position is the strategic development and execution of targeted marketing efforts across all channels.
This position will also identify and evaluate new data-driven business opportunities and provide revenue-generation suggestions and guidance.
This position will collaborate extensively with the marketing team and other internal stakeholders to ensure goals are met.
If you are an organized individual with a passion for marketing and data, this is the perfect role for you! Essential Duties and Responsibilities: Directs centralized data analytic efforts; including the development of new thought processes, analytical perspectives, and objectives.
Develop marketing programs and campaigns that build rated customer base, increase response rate and maximize incremental revenue and ROI.
Set segmentation and reinvestment standards based on observed performance and budgetary guidelines.
Develop and monitor efficiencies of all Direct Mail processes including list assignment, creative, proofing and expense.
Develop and present all monthly analytical reports pertaining to the Database Marketing function.
Establish short and long term goals for the Database Marketing function.
Provide analytical needs for any internal or external market research that may be conducted.
Responsible for evaluation and reporting on the reinvestment matrix including Tier benefit design and reinvestments, point/comp earnings and delivery, discounts and any other reinvestment mechanism to ensure maximum ROI.
Responsible for maintaining knowledge of new systems, vendors or technologies pertaining to the Database Marketing function.
Assist in the preparation of the RFP process for each of the Database Marketing vendors including such areas as print, e-mail, SMS, and promotional products.
Oversee the day to day performance and responsibilities of Database Coordinator(s).
Other duties as assigned.
Requirements Education and Experience: Bachelor’s degree in Marketing or other relevant field or at least a minimum of five (5) years’ experience in database analysis and database marketing required.
Four-year degree with a quantitative focus is preferred.
Appropriate experience of 5+ years with an analytics role required.
Minimum of three (3) year managerial experience required.
Ability to compile, analyze, and report on relevant data in business unit user-friendly terms.
Ability to build models using available data and methods.
Must have the ability to independently handle projects from inception to completion including: define, gather and analyze data, draw conclusions, written and/or verbal communication of results using analytical knowledge and techniques with an understanding of business practices.
Solid leadership skills with the ability to coach and teach.
Advanced knowledge of relational database query tools with specific knowledge of COGNOS and CMS functions preferred.
Knowledge of Microsoft office products with advanced knowledge of Excel and Access.
Certificates, Licenses, Registrations: Class III Gaming License issued by the Washington State Gambling Commission.
Must have valid Washington State Driver’s License.
Must be at least 21 years of age.
How to apply: Please include a cover letter explaining your interests and qualifications.
Please note that candidates who do not include a cover letter will not be considered for this position.
BENEFITS: Benefits begin on the 1st day of the month following your hire date, even if you start on the 31st of the month.
Low Cost Medical and Dental Plans Vision HRA 401K with a company match of up to 6% Vacation/Holiday/Personal/Unpaid/Sick Leave Options FSA – Medical & Dependent Care Employee Assistance Program AFLAC Free Meals while on Shift Community Vendor Discounts Tuition Assistance Training and Career Development Programs Employee Discounts across Property You can play 18 holes of golf for $50 You can play 9 holes of golf for $30 15% discount at the Pro Shop 25% discount at the Spa 15% discount at all restaurants 50% off childcare at the Squaxin Island Childcare Center 6 wks-5 years ($500-month infant care) LCCR will pay for your gaming license! Plus More!!! To learn more about working at Little Creek Casino Resort, visit: https://littlecreek.
com/careers/ LITTLE CREEK CASINO RESORT VISION AND MISSION EXPECTATIONS: Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.
Little Creek Casino Resort is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Salary Description Based on Experience
• Phone : NA
• Location : 91 West Highway 108, Shelton, WA
• Post ID: 9037215720
