MARKETING DIRECTOR

We're always looking for the next person who could be a great fit for the Espresso Parts Team! Is it you? Since 1993, Espresso Parts has supplied cafe owners, baristas, and home brewers the best products and service available.
Masters of the specialty coffee universe, we are a dynamic team with the sole purpose of providing the best customer service experience, period! We are committed to the customer experience and we do everything possible to build long-lasting relationships while ensuring the highest quality product and best service! Every Espresso Parts team member plays a vital role in accomplishing this purpose.
Team members receive great benefits including: Generous Paid Time Off Policy (Holidays and Regular) 100% of Medical, Dental, Vision, Aflac premiums covered Other amazing benefits too awesome to capture with mere words.
We'd absolutely love to hear from you if this feels like an amazing fit.
While we don't have a specific spot we're trying to fill now, if you silently shout "YES!" to all of the points below, please get in touch! As our company and customer base grows, we will always seek out new team members to help us constantly improve and reach the goals we've set in the coming months and years.
Our Core Values: Trustworthiness - Always act with honesty and integrity Authentic Self - Embrace your inner Rock Star! Have fun! Inspiration - Find the best in every situation and make it shine! Resilience - Expect problems and eat them for breakfast.
Keep It Simple - Everything should be made as simple as possible, but no simpler.
Begin With The End In Mind - Create clear goals and work with urgency.
Give Back - Build community, recognize others, be humble.
If you'd like to be considered for an opportunity at Espresso Parts, please send your cover letter and resume to careers@espressoparts.
com.
Espresso Parts LLC is a modest company with big ambitions and we have quickly grown a worldwide presence within the specialty coffee trade.
At Espresso Parts (EP) we focus everything on the customer experience, we are a dynamic team with the sole purpose of providing the best customer service experience, period! We pride ourselves on being one of the most innovative and creative companies in the specialty coffee trade! We are currently looking for a talented, self-motivated Marketing Director who will take a hands-on approach to create content and developing audiences across all of our platforms.
In this role, you’ll spend your days as a key marketing contributor, developing strategy and managing business planning for a variety of channels.
You’ll use your keen sense of brand style and voice to direct envy-worthy content, aligning strategies consistent with overall company goals.
You’ll lead a team of specialists and creatives to execute plans.
The perfect candidate will thrive in a fast, deadline-driven work environment and manage multiple projects with ease.
Attention to detail is a definite must.
If this is you, we want to meet you! In order to do this well, you will have a deep passion for the Espresso Parts brand and lifestyle, i.
e.
, specialty coffee, barista life, imbibery, and all things espresso—and you’ll exhibit the ability to jump from the creative side of marketing to analytical side, able to demonstrate why your ideas are analytically sound.
Most importantly, you will play a major hands-on role in any given campaign.
You will be working with leadership on fast-paced and exciting projects.
RESPONSIBILITIES Strategic Planning; Plan and execute strategic goals and action steps with regard to Marketing and Sales targets.
Develop marketing projects from start to finish and track results.
Be responsible for customer acquisition and revenue targets.
Leadership; Manage a team of marketing specialists, internal and third party, to assist you with the execution of strategies.
Ensure that these team members meet deadlines.
Communicate job expectations, give feedback through consistent coaching and counseling, and enforce policies, procedures and best practices.
Provide regular reporting on key metrics.
Brand Image; Own and build the style guide and champion the brand tone and consistency across all platforms.
Manage an extensive library of intellectual property and digital assets, including historical archives.
SEO Website Performance; Direct strategy and execution for both on-page SEO and off-page SEO utilizing third-party relationships.
Optimize all stages of the customer experience and funnel, from acquisition to retention.
Creative Writing; Develop and assist with writing, editing and proofreading original content (blog posts, ad campaigns, social media, email campaigns, etc.
) Act as a brand steward to assure all writing is one voice and advances established brand narratives.
A passion for storytelling.
Email Marketing; Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
Utilize predictive lifecycle and retention marketing platforms via third-party vendor.
Photography; Manage photography team to ensure consistency across all platforms with regard to product photography and lifestyle photography.
Social Media & Influencer; Display in-depth knowledge and understanding of Social Media platforms and their respective participants (Blog, Facebook, Twitter, YouTube, Instagram, etc.
) and how each platform can be maximized in different scenarios.
Creative Assets; Develop strategies to build and implement creative assets to use across all mediums to drive traffic to achieve strategic targets.
REQUIRED QUALIFICATIONS, ATTRIBUTES & EXPERIENCE: The candidate is expected to have experience with specialty coffee, e-commerce marketing funnels, and brand marketing.
You must be able to assist in formulating marketing plans and then carry them out.
You must be able to measure and document the impact of marketing, and then suggest action steps to increase impact.
Creative writing a must.
Demonstrate strong planning skills, prioritizing and managing conflicting demands to meet deadlines.
Exhibit a high level of accuracy.
Able to navigate successfully and positively in a fast-paced, high-growth environment where change occurs rapidly.
Motivating and supportive through change.
Considers the relative costs and benefits of potential actions to choose the most appropriate one; looks beyond things accepted as “given” to suggest creative approaches.
Maintains confidentiality and high ethical standards.
Proficiency using Adobe Creative Suite (CC) to create and manage assets preferred.
Coffee industry experience preferred.
Degree in Marketing, Communications or equivalent work experience.
Candidates should maintain a positive attitude under pressure, exhibit a strong work ethic, and enjoy working with a wide range of projects.
Are you that person? Available benefits include full medical, dental, AD&D and vision coverage, corporate wellness, paid holidays, a generous PTO and employee discount package and a paid day off for your Birthday.
Pretty groovy deal! Salary DOE.
This position is FT.
To be considered please apply HERE.
Established in 1993 With over 30 years in the industry, Espresso Parts supplies cafe owners, baristas, and home brewers with the best products and real-world experience available.
We are a dynamic team with the sole purpose of providing the best customer service experience.
Better.
Easier.
Faster.
Our experts are ready to serve up everything you need to get brewing.
We’ll get you all the cafe equipment and espresso parts you need, fast! Espresso Parts Guarantee We don't just claim our products are better - we back it up.
If your coffee and espresso products aren't absolutely perfect, call us and we'll make it right.
Our team is standing by to make sure you have exactly what you need.