Digital Marketing Manager

POSITION SUMMARY: The Digital Marketing Manager develops and implements Host Defense and Fungi Perfecti digital marketing strategies and campaigns to drive sales, primarily within the direct-to-consumer channel.
The Digital Marketing Manager exhibits a strong command of current marketing tools, integrated strategies and best practices to support digital tactics from concept to execution.
The Digital Marketing Manager manages a growing team across multiple digital channels including social and web and works with other members of the sales and marketing teams to successfully accomplish department goals and campaigns.
he Digital Marketing Manager will report directly to the Senior Marketing Manager.
This is a full-time exempt position; Monday – Friday, 8:00 a.
m.
– 4:30 p.
m.
and is located in Olympia, WA.
Hybrid or remote work arrangement is possible if located within the Puget Sound.
*** The Company uses the BambooHR human resources information system to administer our applicant tracking process.
We are not able to respond to follow-up inquiries outside of BambooHR.
*** ESSENTIAL DUTIES & RESPONSIBILITIES Drive new and creative growth strategies in the digital sphere.
Collaborate with stakeholders to develop quarterly digital marketing content and ad calendars to execute on sales goals.
Lead ongoing analysis of digital marketing impacts, including the development and monitoring of KPIs for online sales, social media, paid ads, and email marketing to inform content plans and tactics for maximized ROI.
Develop and manage methods of attribution to demonstrate ROI from digital marketing efforts.
Present digital marketing campaign KPIs to senior leadership on a regular basis.
Implement and manage execution of digital strategies and tactics such as social media marketing, new customer acquisition campaigns, audience segmentation, re-targeting and re-marketing, SEO, A/B testing, etc.
Identify target direct-to-consumer demographics to build and test ad audiences accordingly.
Strategize on paid ad campaigns to optimize spend and achieve sales goals.
Forecast ad trends to ensure consistent performance.
Collaborate with marketing colleagues to ensure digital design aligns with brand aesthetic across all channels.
Manage content creation process including graphic design, email design, video editing, and animation for all digital channels.
Develop and identify new opportunities within the digital space.
Monitor emerging technologies that may impact strategies or tactics.
Provide thought leadership for adoption where appropriate.
Support omnichannel-aligned customer communication and strategy across all digital platforms in collaboration with cross-departmental teams.
Collaborate with IT team to ensure web-readiness for planned digital campaigns and efforts.
Manage dynamic Digital Team and develop collaborative plans to implement department goals.
Occasional travel is expected.
Other duties as required or assigned.
Core Competencies Include: Managing and Measuring Work Motivating Others Technical Learning Process Management Peer Relationships Boss Relationships Dealing with Ambiguity Drive for Results Confronting Direct Reports Presentation Skills KEY REQUIREMENTS & QUALIFICATIONS Four (4) years+ experience in digital marketing which included both individual contributor and supervisory duties.
Advanced knowledge of digital marketing opportunities and optimization.
Experience with execution and management of various digital marketing tactics such as email marketing , social media marketing, paid ads, and SEO/SEM.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
Solid knowledge of website analytics and ad serving tools.
Strong analytical skills, attention to detail, and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Working knowledge of web design principles, best practices and content management platforms.
Microsoft Office proficiency (Word, Excel, Outlook, PowerPoint) at advanced level.
Experience with Adobe Creative Suite preferred.
Two (2) or more years management experience.
BS/BA in Marketing or related field; substantially relevant work experience may be considered in lieu of a degree.
Valid driver’s license required.
Ability to occasionally work beyond normal business hours and weekends if needed.
PHYSICAL & MENTAL QUALIFICATIONS Ability to communicate information and ideas in speaking so others will understand.
Ability to read and understand information and ideas presented in writing.
Ability to communicate effectively in writing as appropriate for the needs of the audience.
Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Ability to listen and comprehend simple to complex instructions or directions.
Ability to speak clearly so others can understand you.
Ability to use relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Ability to manage multiple projects in an organized, fast-paced environment.
Ability to utilize the sense of sight (close vision, color vision and ability to focus).
Ability to identify and categorize information, recognizing differences or similarities, and detecting changes in circumstances or events.
Ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Ability to concentrate on a task over a period of time without being distracted.
Ability to work independently with minimal supervision.
Wage Range: $76,794 - $109,366 per year.
The Company’s pay range for this job is published in compliance with the State of Washington ‘s Equal Pay Opportunities Act and is not a guarantee of compensation or salary.
Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with labor market data, or other applicable law.
For information about our benefits, please go to https://fungi.
com/pages/fungi-perfecti-llc-summary-of-benefits The Company is unable to provide assistance to those seeking authorization to work in the US.
Fungi Perfecti, LLC is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, genetic information, national origin, disability, or veteran status.